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Vote For Cincinnati In Bloomberg Challenge

Mayor Mallory's Proposal Featured In Video On Huffington Post

Cincinnati Competing In Bloomberg Challenge For $5 Million Prize To Improve Infant Mortality

Mayor Mark Mallory's proposal to improve the city's infant mortality rate is among the 20 finalists in the Bloomberg Philanthropies' Mayors Challenge for a $5 million grand prize or one of four $1 million prizes.

Today, video proposals for all 20 finalists will be posted on the Huffington Post, with an opportunity to vote for Cincinnati.

"Check out the videos and vote for Cincinnati," Mayor Mark Mallory said. "The Bloomberg Challenge is a great opportunity for Cincinnati. The funding will help us expand access to medical care for pregnant mothers and help improve our infant mortality rate."

The Mayors Challenge Fan Favorite contest runs from February 20 through March 6, 2013. The winning city will receive a $50,000 services grant from IBM to support implementation as well as featured coverage and promotion from The Huffington Post.

Mayor Mallory's proposal for the Bloomberg Philanthropies' Mayors Challenge is to expand the City's First Steps program that monitors expectant mothers in targeted ZIP codes and gives them access to an unprecedented network of early intervention, education, and community-oriented care.  It will change the way a pregnant mother accesses the health care system from a series of disjointed doctor's appointments to a community health oriented system meant to help the mother and her baby.

The Cincinnati Health Department has partnered with University Hospital on a pilot version of the Infant Vitality Surveillance Network. The results were dramatic. The Infant Mortality Rate (IMR) for those participating in the program was 32% lower than the city at-large (9.2 deaths/1,000 live births versus 13.6).

See all of the videos at: